Yorkshire Bank will sponsor the Tour de Yorkshire points jersey in a three-year deal announced on Friday.
The bank is the first sponsor to be announced for the three-day race, which starts in Bridlington on May 1, and it has already put its name to a chain of ‘bike libraries’ across the county in an initiative to get more children cycling.
Helen Page, the customer experience, products and marketing director at Yorkshire Bank, said: “We’re proud to support cycling in Yorkshire at all levels, from children borrowing library bikes to welcoming professional riders to the county.
“This sponsorship is a natural extension to our existing commitment and I hope this exciting race will inspire more riders of all ages and abilities to enjoy the benefits of cycling.”
Gary Verity, the chief executive of Welcome to Yorkshire, said: “Yorkshire Bank is a perfect fit for our race and we’re delighted to have them on board.
“It’s apt that the sprinters jersey is the first we are announcing, and in the following weeks more sponsors will be unveiled although there are still opportunities for businesses to get involved with the race.”