You're hired! Lord Sugar collects new custom Pinarello

Billionaire businessman Lord Sugar collected the bike at the recent Rouleur Classic show in London

Lord Sugar with Pinarello

Self-made billionaire and television finger wagger Lord Sugar collected a new custom painted Pinarello Dogma K8-S over the weekend.

Presented to the peer by the Bike Rooms, the bike comes with a Union Jack colour scheme.

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