Isn’t social media great. It gives us a chance to get closer to the riders as we get to see a side of them that we might not see on TV or in magazines.
Unfortunately it’s not always so good if you work in the marketing team of a big bike brand, with riders posting photos of your new bike before you’re ready to properly unveil it.
And this is exactly what Alexander Kristoff was up to on Instagram yesterday, managing to not only lift the lid on the new Canyon Aeroad Disc, but also what looks to be a hydraulic disc version of SRAM Red eTap. Suffice to say that the photo has now been deleted.
Watch: Bike of the Year – Canyon Aeroad CF SLX 6.0
The bike doesn’t look too much different from the standard Canyon Aeroad, although the German company will surely have had to redesign the fork and rear end in order to cope with assymetric torque of disc brakes.
However, the bike will have to remain Kristoff’s training bike for the time being, what with the UCI’s suspension of the use of disc brakes in the professional peloton.
The other talking point is that Kristoff’s Canyon Aeroad Disc appears to be kitted out with a new disc brake version of SRAM Red eTap. Because the photos only show the non-driveside of the bike, we can’t be completely sure that this is eTap rather than just standard SRAM Red, although the levers do appear to have more in common with the American company’s wireless groupset.
This certainly isn’t the first time that professional riders have accidentally lifted the lid on unreleased bikes on social media, after Etixx-Quick Step rider Fernando Gaviria posted photos of a new disc brake version of the Specialized S-Works Venge ViAS last month.