The riders undertook a personal shopping experience through the swathes of different items of apparel on offer at the NEC in Birmingham before posing for some creative photographs.
Trott posed on a bicycle made up of rolled-up clothes and shoes, while sprinters James and Marchant lay among some of their kit grinning at the camera.
The kit, designed by Adidas and Stella McCartney, was revealed in April, sporting a Union Jack and a unique coat of arms.
Not all of the cyclists in the Team GB squad were present to collect their kit on Wednesday, with Sir Bradley Wiggins and the men's endurance team on a training camp and Mark Cavendish still competing at the Tour de France.
Trott will be looking to win her third Olympic gold in Rio, having won the team pursuit (with Rowsell-Shand) and omnium titles in London, while James, who missed 2012 through injury, will hope to build on her keirin bronze from the 2016 World Championships.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.
Big Fitness Project: Danny gets lab-tested; Julia hits a Covid hurdle; and it's Steve's final chance to go sub-20
Life often upsets the best-laid plans, as our Project participants found out last month
By David Bradford • Published
New S-Works Turbo tires: 'fastest, best handling and most durable' yet
Specialized finally reveals the tires that have been raced to victory all season long
By Anne-Marije Rook • Published