Friends Life to sponsor 2014 Tour of Britain

Pensions, investments and insurance company Friends Life takes up title sponsorship of the Tour of Britain - Friends Life to continue sponsorship of Women's Tour

Andy Briggs, Friends Life Group Chief Executive (2nd right) and Ian Drake, British Cycling Chief Executive (left), with professional cyclists Alex Dowsett and Jessie Walker, announce Friends Life’s sponsorship of the Tour of Britain cycle race, at Friends Life Group headquarters in London.

(Image credit: Geoff Caddick/PA Wire)

Friends Life has signed up as the title sponsor for the Tour of Britain, the race's organiser announced on Tuesday morning.

The pensions and investments group sponsored the inaugural Women's Tour in May, and has now stepped up its commitment to British cycling with a new deal.

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