Handmade in the USA from a plaster mould of your feet, Rocket7 shoes are worn by Tom Boonen and Greg Van Avermaet
You know those £280 Specialized S-Works shoes that are on your wish list? Bargain. The £250 Giro Empire SLXs that have been all the rage recently. An absolute steal. Well all things are relative when you’re looking at the £1,000 Rocket7 shoes that Tom Boonen and Greg Van Avermaet have been sporting in recent weeks.
So what makes the Rocket7 shoes so expensive? The American company’s shoes are fully custom, created from a plaster mould of your feet, which are designed to “fit like a slipper”.
Boonen has been using the Rocket7 Freelock shoes, which use two Boa dials, while Van Avermaet is wearing the standard Road shoes, which use three Velcro straps. There is also a Superlite model available that uses laces for closure. Rocket7 claims that this comes in at 145 grams per shoe for a size 42.
And what do you get for your cash? Well, Rocket7 claims that its shoes are the lightest in the world and have the lowest stack height, thus maximising power output.
Although you don’t get fancy graphics, you can choose the colour of the upper, its contrasting strips and straps, so you will probably avoid any matching shoe moments with anyone else on the evening crit.
With order to delivery taking up to two months, you’ll need to place your order soon if you want to be ready at the start line.
If you can’t justify spending a grand on your next pair of cycling shoes, but still want the Tornado Tom look, then Rocket7 also sell “cheaper” models, with a custom footbed and look for £515, and a non-custom version for the bargain price of £342.