Jumbo-Visma launch fairytale theme park-inspired kit for the Tour de France
For the third Tour in a row, the Dutch squad will swap out its usual yellow kit for something a bit different


If you have a dream of wearing a special Jumbo-Visma Tour de France jersey that is a collaboration between the Dutch team and an "enchanting theme park", then this news is for you.
The super-team, home of 2022 Tour winner Jonas Vingegaard, Wout van Aert, and Marianne Vos, announced the special kit on Monday afternoon. Called "The Vélodrome", it will be worn instead of their usual yellow strip at the Tour de France and Tour de France Femmes this July.
It is mostly black, with stars across it, apart from a yellow left shoulder. There is a map of France inside a hexagon - l'hexagone - and features a carousel on the back. Also on the back, replacing where the map of France is on the front, is an individual star map for each rider. Dylan van Baarle's, for example, features the star map from when he won Paris-Roubaix last year.
It is the third year in a row that Jumbo will wear something apart from its yellow kit for the Tour, after a fan-chosen grey effort in 2021, and an art-inspired jersey last year.
The kit is made by AGU, and has been designed in partnership with Efteling, a fairytale-themed theme park in the southern Netherlands.
The park had an antique bicycle-themed merry-go-round called 'The Vélodrome', which has returned this year in a tribute to the founder of Efteling, Anton Pieck.
The jersey has been inspired by a story written by Sander de Bruijn, a designer at Efteling, which is a fairytale about "faith, dreams and perseverance".
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
"It tells the story of a little cyclist who, under a sparkling starry sky, breaks free from the merry-go-round called The Vélodrome and, as if in a dream, finishes on the Champs-Élysées," the press release reads.
"The shirt’s starry sky reflects the power of dreams, framed by elegant gold embellishments. This central philosophy of the campaign has been fully and visibly embraced by all partners."
If you order before May 1, you have the ability to "add a personal moment and the corresponding star position map - a unique opportunity to immortalise a fulfilled or future dream on the jersey".
Every rider, according to Jumbo-Visma, will also "carry a personal star chart to the finish line".
"Winning the Tour de France last year was a long-cherished dream come true," Jumbo-Visma general manager Richard Plugge said in the press release.
"By daring to dream big and setting a deadline for ourselves, we made our dream come true. With this jersey, we hope to inspire people worldwide to pursue their dreams.
"We will wear this jersey with great pride in the upcoming Tour de France, and, of course, we will do everything we can to make our dreams come true once again."
It is not known whether any of the riders of Jumbo-Visma are into astrology, but the press release claims that they are excited to wear it.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW in 2021 he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.
Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to riding bikes.
-
“I feel proud racing guys I used to watch on TV” says French teenage sensation Paul Seixas after climbing to 6th in Critérium du Dauphiné GC
As Romain Bardet prepares to bow out, 18-year-old Paul Seixas looks well prepared to take up his stage racing baton
-
Tadej Pogačar: I didn’t like Visma’s dangerous tactics on the Croix de Fer descent but that’s modern cycling
Pogačar unhappy with rival team's approach during Critérium du Dauphiné's queen stage, as Jonas Vingegaard says “I hope that this race can help me get better"
-
Bradley Wiggins announces new book: 'The most honest and personal one I've ever written'
Wiggins's latest autobiography, 'The Chain', will be published on 25 October
-
Brompton launch special edition bikes for Tour de France
'Leaders Yellow' and 'Sprinters light green' are the colour options for new C-Line and P-Line models
-
Mark Cavendish is giving a free sprinting masterclass - here's how you can sign up
Tour de France legend to host meet-and-greet experience this July
-
'I was doing loads of cocaine... my kids were going to put me into rehab': Bradley Wiggins on recreational drug use, Lance Armstrong's help and finding a new love for cycling
Wiggins opens up on the personal trauma which engulfed him post-retirement and put him in some 'very dangerous' situations after he became addicted to cocaine
-
Colombian climbing star and former Vuelta a España winner Lucho Hererra could be investigated over murders of four people
A judge has called for an investigation into the former Vuelta winner who is alleged to have worked with paramilitary groups in Colombia
-
Beloved photographer Dominique Powers launches All The Way Up, capturing the most nail-biting Tour de France Femmes yet
Catch the renowned cycling photographer on her international book tour at Rapha clubhouses across the UK, Europe and the US this April
-
'It's a great place to start' - Edinburgh MP 'absolutely' backs Tour de France Grand Départ in 2027
Scottish city expected to host opening stage of the Tour de France, according to reports
-
'I'm doing 1,000km more than Lachlan Morton' - Cycling influencer to ride every stage of the 2025 Tour de France
Amy Hudson plans to ride the entire Tour route, including the transfers, totalling 6,300km