With bike sales trends moving more into the online marketplace, manufacturers are having to come up with better ideas of how to ensure their products arrive safely with their customers.
For some reason, bicycles in big cardboard boxes have a tendency to get dropped, bashed or crushed by delivery companies, which has spurred Dutch manufacturer Vanmoof into action to find a solution.
What did they do? Instead of putting a picture of a bike on the box they printed a picture of a large flatscreen TV instead and saw instances of delivery damage drastically reduce.
"No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers," creative director Bex Rad wrote on the company's blog.
"Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?
"And just like that, shipping damage to our bikes dropped by 70–80%."
Easy as that. No-one wants to damage a brand new TV, but bikes are sometimes forced to endure more arduous conditions in transit. But put a picture of a TV on your bike box and that's your problem almost solved.
Remco Evenepoel set to compete in his first gravel race
After losing time on the gravel during the 2021 Giro d'Italia, is Evenepoel looking to step up off road?
By Ryan Dabbs •
Richmond Park bike robberies: 16-year-old arrested after string of brazen thefts in popular riding spot
The teen was arrested on suspicion of robbery and possession of a weapon after cyclists were targeted by thieves in west London
By Alex Ballinger •