Bike manufacturer sees huge reduction in delivery damage by printing TV on the box

Dutch manufacturer Vanmoof discovers that printing a picture of a flatscreen TV on their bike boxes reduces delivery damages by 70-80 per cent

(Photo: Twitter/@jasongay)

With bike sales trends moving more into the online marketplace, manufacturers are having to come up with better ideas of how to ensure their products arrive safely with their customers.

For some reason, bicycles in big cardboard boxes have a tendency to get dropped, bashed or crushed by delivery companies, which has spurred Dutch manufacturer Vanmoof into action to find a solution.

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