Because a bib shorts and jacket combo that costs near enough £400 can't not be good...right?
3. A power meter
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So powerful you can barely see it
Sure, it'd be nice to know how many Watts you put out when you PB'd Box Hill the other day, or what your power to weight ratio actually is. But is it worth dropping £1k for? Probably.
Read more: Everything you need to know about power meters
This really doesn't have anything to do with cycling whatsoever. But that shouldn't mean you can't let everyone know how much you love cycling while you crack open a bottle of vino at a dinner party with your giant corkscrew.
5. 53/39 chainrings
Is there anything more pro? There's nothing necessary about struggling up a hill on a Sunday club ride on a 39 chainring, but let's not let a thing like necessity or creaking knees get in the way.
Read more: Is it the end for the 34t chainring?
6. These personalised frame stickers
pegatin stickers
The cycling equivalent of having your mum sew your name into your underwear. But how else will everyone know who the owner is of that bitchin' bike?
7. Electronic gears
As ably explained here. But think of the crisp shifting...
It's got an integrated bar and stem and is 10 grams lighter. You had me at integrated.
10. An aero helmet and/or speedsuit
Probably not as comfortable, probably not as good pockets for storing your stuff, but come on, think of the Watt saving.
11. Strava premium
What really is a suffer score and why do I need to know it? Both questions you should erase from your mind as you enter your credit card number and prepare to obsess over your self-set yearly mileage target.
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Richard is digital editor of Cycling Weekly. Joining the team in 2013, Richard became editor of the website in 2014 and coordinates site content and strategy, leading the news team in coverage of the world's biggest races and working with the tech editor to deliver comprehensive buying guides, reviews, and the latest product news.
An occasional racer, Richard spends most of his time preparing for long-distance touring rides these days, or getting out to the Surrey Hills on the weekend on his Specialized Tarmac SL6 (with an obligatory pub stop of course).
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