Words by Rob McCallum
The new kit, which will be worn by the likes of Marcel Kittel, Simon Geschke, Warren Barguil and Tom Dumoulin, inverts the black and white of last season, in which Kittel won eight Le Tour stages. He will begin the season by wearing it at this year's Tour Down Under.
According to the team, the first stripe represents "the continuous development of the athlete", while the second symbolises the creation of "an alternative elite sports environment". They just look like two white stripes to us, but it is pretty exciting to see what one of the world's top sprinters will be racing in this year.
Watch the team's launch video below, and scroll down for more images.
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