Launches today: Bike Pure's Support a Future Champion Scheme


If you've wondered what those turquoise-coloured bands are on the wrists of professional cyclists like Team Sky's Russell Downing and Cérvelo's Dan Lloyd among others, they signify membership of the Bike Pure organisation, set up in 2008 to champion fair play, honour and a drug-free cycling world.

Bike Pure's latest initiative is the Support a Future Champion Scheme launched today to enable bike shops worldwide to support their local riders or teams by selling the distinctive blue anodised Bike Pure headset spacers to anyone who wishes to show their support.

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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.