One Pro Cycling revealed their new team kit at their launch party at London’s Millbank, with Tesco clothing brand F&F announced as lead partner.
While F&F will provide the team with formal and leisurewear, lead rider Yanto Barker’s Le Col brand will produce the team’s racewear.
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The team have taken the decision not to partner with a title sponsor, preferring to retain the ‘One’ moniker, something that the team’s co-founder, cricketer Matt Prior, says will remain as the team progresses.
“Our first year of operating is very much about establishing the team and ensuring we put in place a robust and sustainable business model,” Prior said. “Our partnership with F&F ensures we are on a sound financial footing as we look to expand in the coming years.”
Rather than use a title sponsor, One are unveiling a membership scheme, giving fans the chance to attend exclusive events, rewards and discounts.
“Those races are good exposure and we’re looking to get stuck in in those races, placing top-three or top-five in the Tour of Britain stages,” he said. “We want to be ambitious and we’re going to come up with goals that are hard, but achievable at the end of the day.”