The Rutland-Melton International CiCLE Classic could be shown on television if sufficient financial backing is found, according to organisers.
Speaking to the Leicester Mercury, race director Colin Clews said the search is on for a company or group who is willing to support the project to the tune of £15,000, which would see the race shown on ITV4 and Eurosport.
>>> Rutland-Melton CiCLE Classic 2014 photo gallery
The Classic has attracted teams from around Europe in recent years, with Rapha Condor-JLT’s Tom Moses taking the win in 2014, and now Clews wants to expand the race’s coverage even further.
“The CiCLE Classic has long been regarded as the most photogenic one-day cycle race in Britain,” Clews told the Mercury.
“With the levels of foreign interest now shown in the event, together with the talent among British riders these days, the Classic must be a prime target for a wide television audience and with the potential for any companies or groups willing to support this TV project, there is guaranteed value for money.”
Dubbed ‘Britain’s toughest one-day race’, the CiCLE Classic is known for its off-road sections, steep climbs and is part of the UCI Europe Tour.
Bahrain Victorious respond after researchers reveal riders at ‘three-week race in France’ had muscle relaxant in their systems
While the research paper doesn’t name the team, riders or race, Bahrain were raided by police at the Tour de France
By Alex Ballinger •
Nando's, closed roads and 'thinking I'm gonna get wrestled off my bike': how Mike Broadwith dramatically broke Edinburgh to London cycling record
A lot can happen in 18 hours on a journey south from the Scottish to the English capital
By Chris Marshall-Bell •