Seven things to do at the Rouleur Classic

The Rouleur Classic exhibition is back in November with plenty to see and do and a few famous faces to spot

The Rouleur Classic is now just around the corner, with this year’s event being held at Victoria House in London, on 3rd to 5th November.

The prestigious event will again be attracting some of the most well-known faces in cycling, along with some of the world’s leading brands, who will be bringing the latest and greatest bikes, components, clothing and accessories. This is alongside talks, demonstrations and intimate Q&A’s in the Rouleur Classic Theatre with some of the leading names in both the cycling industry and sport.

As it’s not your ordinary bike show experience, we have put together a guide to what you can see and do at the Rouleur Classic this year.

See the latest bikes

As you would expect, it’s all about the bikes! The world’s leading bike brands will be showcasing a select range of very special bikes exclusively for the event.

Factor bikes, sponsor of UCI Pro Continental Outfit, One Pro Cycling, will not only be ringing highlights from their range, but also will use the show to launch a brand new model designed in collaboration with David Millar. Specialized will be bringing down their S-Works collection which includes their brand new Roubaix and the two bikes ridden to victory by Lizzie Deignan (formerly Armitsted) and Peter Sagan at the 2015 world championships.

Last year Cannondale treated visitors to a specially painted Caad12. This year is no different with a retro themed Cannondale Saeco replica SuperSix on display. This is as well as the latest offering from Cannondale who will have their Super Six Evo on display. Scott, Cervélo, Colnago, Wilier, Storck, Alchemy, Sarto and Kyklos Bikes will all be bringing their latest collections to the show.

Many brands will have their designers, experts and brand ambassadors on hand to answer your burning questions and give you the best possible advice.

See the Stars

Some of the leading names from cycling past and present will be at the show, taking part in discussion, demonstrations and intimate Q&A’s.

The stellar line-up of the sports stars includes; former Tour de France winner Jan Ullrich, the winner of multiple classics winner Alexander Kristoff, Sean Yates, Graham Obree, Baden Cooke, Viatcheslav 'Eki' Ekimov, and Christian Meier. They will be joined by Jason Kenny and Laura Trott, and Joanna Rowsell Shand, fresh from their Olympic success in Rio.

They will be joined by Frank Strack of Velominati, illustrator Martin Procter, and the man who brought the Tour de France to Yorkshire, Sir Gary Verity. All of which will be compared by two of the most reconcilable faces of cycling television coverage in the UK, Ned Boulting and Matt Barbet.

Learn how to cook

Never before has the mantra Ready, Set, Cook! been more appropriate than when it comes to feeding professional cyclists. Much has been written about the theory of how sport nutrition, but what do elite cyclists do when they are on the road? Hannah Grant, team chef for Dimension-Data, will be hosting live cooking demonstrations and Q&A’s, giving you a unique insight into the lives of top riders, and sharing her passion and creativity for food.

Celebrate with Sean Kelly

The much celebrated Irish cyclist, Sean Kelly, will be presenting an exclusive memorabilia collection, telling the story of a stellar racing career. Never before seen outside of his native Ireland, it's a true treat for any cycling enthusiast.

Containing medals, trophies, jerseys and other memorabilia collected during his illustrious 17-year cycling career, the showcase is set to be a real treasure trove.

Now seen regularly commentating for Eurosport, Sean will be at the event all three days - don't miss this unique opportunity to talk with a legend of cycling.

Reminisce in Grand style

As cycling fans, we all have our favourite races. Whether it be a battle against the clock of the Tour de France, climbers going head to head as the Giro winds around the Dolomites, or a frantic sprint in the heat the Vuelta.

The Rouleur Classic’s Grand Tour Heritage collection will display the most iconic bikes, clothing and photos that celebrate these famous races – including a showcase of Tour de France bicycles plus a collection of Maglia Rosa jerseys highlighting the history of the Giro. As well as the memorabilia, this year’s event will be visited by the three Grand Tour race directors; Christian Prudhomme (Tour de France), Mauro Vegni (Giro) and Javier Guillen (Vuelta).

The Rouleur Classic 2016 takes place from November 3rd-5th at Victoria House, London. Tickets are available to buy now from

Get Snap Happy!

A picture says a thousand words and can often evoke memories of our favourite cycling days. Bringing some of their favourite cycling images with them at this year’s Rouleur event will be Michael Blann and Scott Mitchell. Blann will be returning with his breathtaking Mountain’s Project – a collection of images documenting the world's most iconic climbs. Scott Mitchell has been documenting the adventures of Team Sky since their formation in 2010. He will be bringing some of his favourite images from this bank of over 60,000, that he has amassed over the past six years.

Grab a coffee with David Millar

Cyclists love their coffee right? Once you have taken on board everything there is to see at the Rouleur Classic, you are probably going to need a rest. Luckily Maserati have teamed up with the iconic London cycling café Look Mum, No Hands! to bring the Maserati Lounge to this year’s event. As well as salivating over the superb artisan food, and a great range of beers and coffees, the latest Maserati will be on display, and there’s a chance to have a chat with four-times Tour de France stage winner David Millar.


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