Victoria Pendleton today modeled the kit that the British cyclists will wear at this year's Olympic games.
The launch took place in the Adidas performance store on Oxford street at the unearthly hour of 8am. Despite the early alarm call, Pendleton was inundated with media requests during a busy week for the track world champion and Olympic favourite.
Yesterday she launched the 'Golds for Girls' initiative at the Manchester velodrome before hot footing it down to London for today's kit launch in the Adidas store. The skinsuit Pendleton is modeling incorporates Adidas's TECHFIT technology, designed to keep the athletes cool in the humid environment expected in Beijing this August.
However, Some, most or all of the track cycling team will in fact be wearing special skinsuits designed by British Cycling and the UK Institute of Sport and made by Adidas. The clothing is currently hidden away in Chris Boardman's now infamous Secret Squirrel Club in the bowels of Manchester velodrome.
Cycling Weekly will be revealing some of Boardman's most closely guarded secrets as the Olympics draw closer.
Pendleton strikes a pose with her UKSI track bike. Picture courtesy of Adidas, the official supplier to Team GB
The British Olympic Association and Adidas raised the glamour stakes at the kit launch with Modern Pentathlete Heather Fell, Marathon runner Liz Yelling and track world champ Victoria Pendleton posing for the cameras. Picture courtesy of Adidas, the official supplier to Team GB
Diver Tom Daley (centre) is set to be as big a star as the cyclists at this year's Olympics, despite the fact he's insisting he's only going for the experience. Picture courtesy of Adidas, the official supplier to Team GB
Victoria Pendleton: Team GB's busy bee
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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.
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