Paint the town pink: 12 Giro-inspired products to add to your wardrobe or bike this summer

The Giro d'Italia is synonymous with pink, so why not upgrade this summer or just give an honourable nod to the first Grand Tour of the year with a splash of Rosa?

Tadej Pogacar
(Image credit: Getty Images)

Once a rider claims a Grand Tour leader's jersey, it's customary for them to be immediately kitted out in a matching colour scheme. The extent of this transformation is often extreme, with teams and sponsors providing everything from specially-painted bikes and helmets to sunglasses, bar tape, and even custom name stickers.

As the Giro d'Italia hits home soil after its foray into Bulgaria over the weekend, I thought it was about time to add a splash of pink, in honour of the first grand tour of the year. Check out 12 of our favourite Rosa-coloured items below, from bold statement pieces to more subtle nods.

You can follow all the happenings at the Giro d'Italia right here at Cycling Weekly, where our team will be reporting on the day's events, providing in-depth analysis, and answering the important questions you all will have, like how do cyclists pee while riding?

Also, why not check out Off The Back, our new podcast brought to you by Cycling Weekly, the episode below is our bike Giro preview, where Adam, Simon and Tom discuss the route, the contenders, and, of course, give their predictions.

Ecomm and Tech Writer

Like many, Matt began his bicycle industry journey on the spanners at his local bike shop. After spending his youth mountain biking, he was inspired to embrace gravel during his tenure with Evans Cycles' in-house brands, Pinnacle and Hoy Bikes. Recognising the evolving industry, Matt eagerly seized the chance to become an E-bike designer, winning several awards with the E-bike brand Cairn Cycles.

These days, Matt is likely to have a toddler sitting shotgun or off the beaten track somewhere on the South Downs.

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