Volvo hands out glow-in-the-dark spray to London cyclists (video)

2,000 cans of Volvo LifePaint available to pick up for free in London bike shops

High-vis clothing certainly has its uses to help keep you seen on the road at night, however, let’s face it, it’s not the most stylish thing to be wearing, especially during the day.

>>>Jaguar’s Bike Sense technology will ‘tap drivers on the shoulder’ to alert of danger (video)

With this in mind, Volvo has developed LifePaint, a glow-in-the-dark spray that can be applied to bikes, clothing and equipment, glowing brightly under the glare of car headlights, but being completely invisible during the day.

https://www.youtube.com/watch?v=CfWzeGlaFvI

This isn’t the first time Volvo has attempted to improve cyclists’ safety, having previously teamed up with POC (opens in new tab) to create a system that uses GPS data to tell cyclists and drivers when they are on a collision course.

A bit less high tech, the LifePaint spray can be used on any material without affecting its colour of texture, and will last for approximately one week after application (although can also be washed off in the meantime).

volvo lifepaint 2

Thankfully Volvo LifePaint is only a temporary addition to your bike

Eight bike shops in London and one in Kent are involved in the scheme, with cyclists being encouraged to head along to collect one of 2,000 cans. If this trial proves popular, Volvo says it will look into making the LifePaint available on a national scale.

For more details visit the Volvo website (opens in new tab).

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Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.