victoria pendleton, bike launch, halfords

Olympic sprint champion Victoria Pendleton is set to launch her own range of bikes, according to Halfords' twitter feed.

The bike retailer, that launched the Boardman range in 2007, Tweeted pictures of today's photoshoot in London. "Just at a photo shoot with Victoria Pendlton, launching her new range of bikes." Their feed read.

The pictures show Pendleton, the current Olympic sprint champion, with a blue town bike, the only clue as to the range they'll be launching at the end of March.

Today's shoot in London comes three weeks before the track world cup at the new Olympic velodrome where Pendleton will look to secure qualification points for the world championships and Olympics.

Pendleton braves the January weather to launch her new bike range. Picture from Halfords' Twitter feed

Picture from Halfords' Twitter feed

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