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Ribble Cycles has a reputation for producing great value bikes (just check out the Ultimate SL it released last week, for example), but the company's latest bike of the week might be the biggest deal we've seen yet.
For just £1849.99 you can buy a Ribble R872 with a complete Shimano Dura-Ace groupset (and yes, before you say anything, we're aware that the photo above shows an R872 with Ultegra). When you put that up against the something like Colnago's new "entry-level" C-RS bike, which will be available with Shimano 105 for £2,200, it's hard to see how Ribble can be making any money with this deal.
Not that we're complaining, however, especially with a Shimano Dura-Ace groupset coming with an RRP of just over £1,430. The only thing you might want to upgrade to bring the rest of the bike up to Dura-Ace standard is the wheels, with the Shimano RS11 wheels and their RRP of £180 perhaps more suited to being swapped straight onto your winter bike for the colder months ahead.
Other than that, the bike comes with Deda RHM01 handlebars and Zero 1 stem, Selle Italia saddle, CSN carbon seatpost, and Continental Ultra Sport tyres. However, if you want to upgrade any of the contact points, then you can do so at a little extra cost.
Just hurry, as this deal expires at midnight on Thursday.
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