Elia Viviani seems to have a bit of a thing for custom kit. After beating Mark Cavendish to the gold medal in the omnium at the Rio Olympics, he turned up at the Tour of Britain with some shiny gold DMT RS1 shoes, and at this year’s Giro d’Italia he wore the same model of shoes covered with a map of the race route.
Now the Italian sprinter has a matching bike to go with his footwear, with Team Sky bike sponsor Pinarello supplying him with a Dogma F8 that celebrates his gold medal-winning exploits and his national pride.
This is a bike of two halves. The fork, head tube and as far back as the ends of the top tube and down tube are painted bright gold, a colour which is then interrupted by a classy Italian green, white, and red tricolore. The seat tube and seatpost are then painted pearl white with blue F8 and gold Sky decals, while the chainstays and seatstays of the rear triangle are bright blue in another display of Italian national pride.
Viviani is using the bike today in the hundredth edition of the Giro del Piemonte, an event that he is racing as Team Sky’s leader, and we should also expect to see it in action at the World Championships in Qatar in a couple of week’s time.