By Paul Norman
US brand 100% has been making sunglasses and goggles, as well as other accessories, for motocross since the 1980s.
Expanding into cycling, who better to sponsor than three-in-a-row world champion Peter Sagan?
100%’s full frame Speedtrap model, with its angular design, is available to buy from the brand’s dealers worldwide, with a new special edition Peter Sagan version in Chromium Gunmetal released, with a green mirror lens, officially priced at $230.
Chain Reaction Cycles has already listed them on its site (but are currently unavailable) with a UK pricing of £189.99.
The Speedtrap includes a new quick release lens system and three way adjustable temple tips for a secure fit. 100% says that the lenses are scratch resistant and treated to repel oil and water. You get a replacement lens thrown in too.
Sagan must like his sunnies: he appeared on the podium for stage three of the 2017 Tour de France, which he won, with a set of 100%’s motocross goggles draped around his neck, complete with the logo stickers still on the lenses – a nice bit of free publicity.
Other variants of the Speedtrap start at $185. 100% also makes a range of other sunglass designs including open frame and semi-open frame designs.
And it’s not just Sagan who’s signed up to wear 100%’s glasses this year. Cyclocross star Mathieu van der Poel is also sporting the brand’s Speedcraft sunnies at the start of cross races this season, although he does have a tendency to jettison his glasses into the crowd once the race heats up.
Tim Kerrison set to leave Ineos Grenadiers amidst management change
The British WorldTour team parts ways with head coach behind Wiggins, Froome and Thomas' Grand Tour wins
By Tim Bonville-Ginn •
Great Britain make history on first day of Track Cycling World Championships
Three titles were awarded on the opening day, in the women’s scratch race and the men's and women's team sprints
By Ryan Dabbs •
Peter Sagan riding Specialized Allez Sprint bike in the Tour Down Under Classic
An alloy machine with disc brakes and clincher tyres – whatever next?
By Paul Norman •
Pro bike: Peter Sagan’s custom S-Works Roubaix with suspension (video)
Peter Sagan's bike for Paris Roubaix is this custom painted Specialized S-Works Roubaix with a future shock, but the disc brakes removed
By Oliver Bridgewood •