US brand 100% has been making sunglasses and goggles, as well as other accessories, for motocross since the 1980s.
Expanding into cycling, who better to sponsor than three-in-a-row world champion Peter Sagan?
100%’s full frame Speedtrap model, with its angular design, is available to buy from the brand’s dealers worldwide, with a new special edition Peter Sagan version in Chromium Gunmetal released, with a green mirror lens, officially priced at $230.
Chain Reaction Cycles has already listed them on its site (opens in new tab) (but are currently unavailable) with a UK pricing of £189.99.
The Speedtrap includes a new quick release lens system and three way adjustable temple tips for a secure fit. 100% says that the lenses are scratch resistant and treated to repel oil and water. You get a replacement lens thrown in too.
Sagan must like his sunnies: he appeared on the podium for stage three of the 2017 Tour de France, which he won, with a set of 100%’s motocross goggles draped around his neck, complete with the logo stickers still on the lenses – a nice bit of free publicity.
Other variants of the Speedtrap start at $185. 100% also makes a range of other sunglass designs including open frame and semi-open frame designs.
And it’s not just Sagan who’s signed up to wear 100%’s glasses this year. Cyclocross star Mathieu van der Poel is also sporting the brand’s Speedcraft sunnies at the start of cross races this season, although he does have a tendency to jettison his glasses into the crowd once the race heats up.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.
He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.
Doing more cycling in the 'sweetspot' training zone could revolutionise your fitness - here's why
The ‘comfortably hard’ zone just below FTP promises sweet rewards for your aerobic fitness, but how much and how often is best for you? Pro coach Brendan Housler explains
By Brendan Housler • Published
Are you getting the most out of Strava? Five tools to enhance your Stava experience
Whether it’s deeper analysis, stitching together activities or showcasing your ride, there’s a lot more you can do with Strava integrations
By Stefan Abram • Published
Peter Sagan riding Specialized Allez Sprint bike in the Tour Down Under Classic
An alloy machine with disc brakes and clincher tyres – whatever next?
By Paul Norman • Published
Pro bike: Peter Sagan’s custom S-Works Roubaix with suspension (video)
Peter Sagan's bike for Paris Roubaix is this custom painted Specialized S-Works Roubaix with a future shock, but the disc brakes removed
By Oliver Bridgewood • Published