Helmet brand Kask has released a new range of kit designed specifically for female cyclists, as a continuation of its 'Kask for Women' initiative.
The aim of the game, according to Kask, is to "empower and inspire women to pursue their dreams", with assistance from high performing kit designed with their needs at front of mind.
The collection forms part of Kask's apparel brand, 'Koo' - which launched earlier in the year with a range of sunglasses. The new women's bundle sits under an umbrella title of 'Protect Your Style'.
The kit was designed by ex-pro rider Iris Slappendel. The former Dutch national road race champion has already designed cycling clothing for a number of brands, as well as putting pen to paper to create the 'Strongher' kit manufactured by Pearl Izumi to support the initiative fronted by Marianne Vos.
Slappendel, who completed a UCI Sports Director course following her 12-year-career, has her own label - Iris, too.
The kit - which is fairly summer ready but would go well on the turbo (or on the track!) over winter - is comprised of a custom designed Protone helmet, jersey, socks and cycling cap.
“I design cycling clothes that are fashionable, so you have more fun on your bike. When designing the Protect Your Style range I was influenced by bold colours and geometric lines, it was great fun experimenting on where they would fit best and I’m really happy with how the items have turned out, they work really well together," says Slappendel.
The kit has been designed and manufactured in Italy and was modelled by Wiggle High5 pro cycling and multiple Italian National Champion, Elisa Longo Borghini.
Commenting on the collection, KASK Cycling Brand Manager Ylenia Battistello said: “Knowing women enjoy seeing female specific products in store we are really proud of the Protect Your Style kit. It delivers no compromise on performance, materials or fit, and the designs from Iris make a solid statement.”
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Michelle Arthurs-Brennan is a traditional journalist by trade, having begun her career working for a local newspaper, where highlights included interviewing a very irate Freddie Star (and an even more irate theatre owner), as well as 'the one about the stolen chickens'.
Previous to joining the Cycling Weekly team, Michelle was Editor at Total Women's Cycling. She joined CW as an 'SEO Analyst', but couldn't keep her nose out of journalism and in the spreadsheets, eventually taking on the role of Tech Editor before her latest appointment as Digital Editor.
Michelle is a road racer who also enjoys track riding and the occasional time trial, though dabbles in off-road riding too (either on a mountain bike, or a 'gravel bike'). She is passionate about supporting grassroots women's racing and founded the women's road race team 1904rt.
Michelle is on maternity leave from July 8 2022, until April 2023.
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