The Wiggo Effect strikes 'em young

wiggo, wiggins

Readers of the magazine will have seen the series of articles we're running about the Wiggo Effect, where we meet normal cyclists who have been inspired to ride more following the summer of success for Bradley Wiggins and Britain's elite cyclists.

We've had an amazing response, but perhaps the most fundamental reaction to Brad and co's exploits happened to six-year-old Mati Simcox, from Bethesda, North Wales.

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