National cycling charity formerly known as Cyclists' Touring Club will be re-branded as Cycling UK
- Former CTC council member calls for poll of members to vote on change

CTC, the national cycling charity, will be re-branded as ‘Cycling UK’ from April. The aim of the new name is to help “magnify the great work that we do to inspire people into cycling” according to the organisation’s chief executive Paul Tuohy.

Tuohy said in a statement that the new name is a result of extensive consultation with members, partners and stakeholders. However, some CTC members have expressed that they are not happy with the rebranding process.

“Through the rebrand process we engaged with over 2000 members, supporters, partners and local and national government departments across the UK,” said Tuohy.

“Based on this comprehensive research, and listening to your views, we are confident that this change is one that reflects the pride that we all take in our charity, and that helps to magnify the great work that we do to inspire people into cycling, as we campaign to protect the gift of cycling, and help people to overcome personal barriers to cycling.”

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Although the public name of the organisation will change, it will still be registered as a charity and as a company under the name Cyclists’ Touring Club – a name that dates back to 1883 when it was changed from the original 1878 name of Bicycle Touring Club.

“Our charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged. The Cyclists’ Touring Club is not being disbanded. In fact, part of the need for this change is because we hope the new brand will enhance our touring offering,” said Tuohy.

“The new name (as I’m sure many of you will now have seen) is ‘Cycling UK’ and the brand ‘we are Cycling UK’ will be adopted as the ‘trading name’ of the charity. We are very proud of our heritage and history, and we know that a new name and brand will really help to make our charity even more attractive to many more people.”

Not all CTC members are happy about the change, with several claiming that they were not consulted about the new name. Former CTC council member Philip Benstead is attempting to gather 200 CTC members to petition for a member-wide poll on the rebranding.

In a letter to CTC members, Benstead wrote: “We are petitioning the CTC to demand a poll of the whole club so CTC members will have the opportunity to endorse or overturn the motion. It is our opinion the entire decision-making process was flawed and any dissent was either ignored or shouted down.

“We need 200 valued CTC members signing, but I want many more to avoid any being discounted and to show the strength of feeling.”

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CTC chair of council David Cox replied to Benstead’s letter, saying: “The decision [for the rebrand] came at the end of an impressively thorough process.  While some Council members were initially cautious of the jargon that can surround exercises like this, there was a near-unanimous acknowledgement that the team working with us understood CTC with all its complex heritage and exciting future – and had captured our collective desire to share the joy of cycling.

“Only one Council member voted against the proposed rebrand, with 15 voting in favour.”

The new name and logo have already been logged with the Intellectual Property Office for registration as a trademark.

The rebranding will be officially launched in April through the organisation’s magazine, Cycle.

  • Roger

    All the the autonomous vehicles currently being tested have drivers, and the driver of such a car is at all times responsible for the thing and must, if necessary grab the controls to prevent an accident. There are no truly driverless cars anywhere near fit for use on public roads.

    It is you who needs to wake up. And you should stop being so damned rude.

  • Michael

    Of course they exist. Wake up Roger.

    And it absolutely has something to do with cycling – it’s probably one of the most fundamental changes to the roads since the invention of the car itself.

  • Roger

    No. It is you who is wrong. Equating something that does not exist yet, and which has nothing to do with cycling, with the ability to cycle safely, easily and enjoyably, is absurd.

  • Roger

    Stop spouting drivel. Equating something that does not exist yet, and which has nothing to do with the ability to cycle safely, easily and enjoyably, is utterly stupid.

  • Michael

    Another stunning argument Ian, did your mum and dad help you write it?

  • NitroFan

    I will not be CTC’s money if their membership / subscriber base stops supporting them will it!
    As for your second attempt at humor
    I have to work with them I do not hand over my own money to them, I have seen first hand how it is wasted!

  • ian franklin

    OMG. Do people like you really exist?

  • Michael

    They claim to want this “We want people of all ages, backgrounds and abilities to be able to cycle safely, easily and enjoyably.”

    So, you’re wrong. They absolutely do want to advocate driverless cars if they want to achieve their stated goals.

    And if they don’t, well, then they are either stupid, wrong or both.

    My main point. of course, is, it really doesn’t matter what they advocate or want. No one is going to listen to them – and no one ever has listened to them. Whereas there are some bright sparks actually doing this anyway.

    In the same way that cycling became popular in recent years completely independently of and in spite of the existence of the CTC.

    The way cycling was made popular wasn’t by having some curmudgeonly old bloke moaning about the name of his cycling club changing and the CTC changing was it?

    i.e they have no relevance or role that matters.

    They also claim to be independent and democratic – which is quite laughable given that this guy lost a vote and instead of accepting that in this supposed “democratic” manner of theirs, instead decided to kick up a fuss.

  • Michael

    Respect for what? I cycle thousands of KM on the road each year and it’s self-evident the CTC have not done an “enormous amount” that is of any relevance or significance.

    I’ve seen better arguments from primary school kids than your ridiculous “It’s not just the CTC, boo hoo hoo my cycling club’s changed its name too” Sheesh, up your game a tad Ian.

    All you were missing was something about pesky kids.

    If your post here reflects the calibre of CTC personnel, well, it’s no wonder they achieve nothing. On the other hand if your post doesn’t reflect on them then, frankly, they’d be better off without your contribution.

    Show them some respect – if you think respect matters – and leave quietly. From what I’ve seen so far that will be the best way you can improve the CTC.

  • Michael

    > I would suggest they stop wasting the subscribers money

    It’s not their money. It’s the CTCs money. That’s what happens when you hand over money to someone else, it becomes theirs.

    Lastly if you’re as cynical as your last paragraph suggests and you still handed them money then perhaps you should get a responsible adult to handle your money.

  • NitroFan

    Who cares what they are called? and there you have the crux of the matter it is not what CTC is called it is what it does that is important.

    I would suggest they stop wasting the subscribers money on vanity items and spend it on getting some good people in place that will implement some of the organisations stated aims the problem is rarely that of the members making!

    However IF the leadership of CTC is anything like the other sporting organisations I have to work with, then I suspect there will be a large contingent who are still there on the jobs for the boys basis then they will resist change like the devil himself.

  • NitroFan

    It will look better on the managements CV’s and will provide a nice bit of PAID work for a PR agency, marketing agency, design house, print shop, web designer etc etc in short there is no benefit to the subscriber what so ever.
    All this will achieve is the spending of funds on vanity items, rather than using the charities funds for the purpose people subscribed to the organisation. If I were a member I would cancel my membership.

  • J1

    Giant who cares.

  • Chumply Chummunderson

    Not sure of what the fuss is about, I hadn’t even heard of CTC until I skim read this article.

  • David Kerry

    The C.T.C needs a good shape up.. Its an old fashion system ran by old fashioned farts riding round using toe clips and woollen trousers !!

  • Rupert the Super Bear

    Well said Ian. My parents belonged to the CTC in the 40s and 50s – and I belonged to the CTC in the 70s and 80s. The CTC is woven into the history of British cycling, it doesn’t need a rebrand, it has everything to be proud of and should keep it’s name as it is.

  • Philip Benstead

    Send your e-mail address to

  • Steve Hawthorne

    How do I sign your petition?

  • Seems like a put-down of the CTC by someone who has no understanding of cycling history. The CTC has done an enormous amount for cycling in the UK over many many years. Show some respect please! As for the rebranding: it’s happening everywhere. My own club, the A5 Rangers Cycling Club has been rebranded ‘A5R’ by some new members who seem to think that ‘A5R’ will look much better on their jerseys when worn during sportives. Hey-ho, there are more important things to campaign about but it’s a shame that marketing and non-marketing people are making these decisions without reference to their members. Long live the CTC and their huge contribution to cycling in the UK over almost a century and half!

  • Roger

    It’s not the job of the CTC or any cycling organisation to develop or advocate “driverless” cars.

  • Howmanyjackos

    My beef is the cycling WEAKLY mediators didn’t approve my comment.

  • Howmanyjackos

    Check yourself .

  • Rupert the Super Bear

    Dear oh dear – what’s your beef?

  • Michael

    Who cares what they are called?

    Can’t you find something important that relates to cycling to kick up a fuss about instead Philip?

    Besides, after nearly 140 years the CTC quite clearly hasn’t made any difference to cycling in the the UK on the road or on special paths.

    England doesn’t have the infrastructure that Holland does.

    So, nice try, but you failed. You’ve had your run. Many of the current members look like they joined in 1878, perhaps that’s part of the problem.

    Today of course, London 2012 (and previous olympic cycling success) as well as recent British TdF winners have made a bigger difference to cycling’s profile in the UK than the CTC ever has. Presumably some of the old boys at the CTC are hoping to be relevant in this new, larger cycling world – but you’re right – changing the name won’t help there.

    It’s a step in the right direction, but they’d really need a leap (and the organisation would probably put a hip out if it tried to leap these days)

    The future for motor vehicles is clearly heading towards automated, driverless vehicles. Done right these will improve cycling on UK roads over the next few decades – and not just a few select roads in London that Boris can stand next to for a photoshoot, but every road. Driverless cars as an idea wasn’t exactly on your radar was it? You’re not developing the technology. You’re not advocating them.

    So, once again, it’ll be someone else actually making cycling better while you fight over your name and logo.

    To paraphrase Shakespeare, a white elephant by any other name would still be a white elephant.

  • Philip Benstead

    CTC to rebrand as Cycling UK in April: some members object to the change