Shimano should see increase in its sales and market share as disc brakes find their way on to more road bikes
Japanese bicycle component manufacturer Shimano will benefit significantly from the impending boom in hydraulic road bike disc brakes, say financial experts.
As the world’s largest manufacturer of gear and brake components for bikes, Shimano is already set to be the market leader in road bike disc brakes. According to a report filed by the Financial Times, the expected rise in Shimano’s sales to fulfill the new niche in the market is assisting its stock value to rise.
Disc brakes have already found their way onto many road bike models for next season, particularly those aimed at the sportive and leisure markets.
In April 2015, Shimano announced details of is 105-branded hydraulic disc brakes, having previously launched them for its electronic Ultegra Di2 groupset.
FT reports that Shimano’s shares are currently heading towards an all-time high after a record-breaking summer of sales. Shimano currently has a 70 per cent market share of bike brakes and gears, and its stock has risen 500 per cent since 2012.
With professional riders now testing out hydraulic disc brakes, the 2016 Olympic Games nearing, and more interest in electronic gears, the market conditions are swaying in Shimano’s favour.
Cycle sport’s governing body, the Union Cycliste Internationale (UCI) approved the testing of disc brakes in selected races at the end of this season (2015) and throughout 2016.
Their use has already divided opinion among racers and other users. Some think they are pointless and could cause injury; others think it is a natural progression of bicycle technology, and actually make riding safer.