Cycle Show 2010: Photo special part one

Cycle Show 2010 opened its doors to the public on Friday morning, showcasing the latest bicycles, cycling products and services to the British public.

Although several of the major manufacturers have already aired their 2011 product ranges at shows such as Eurobike, the London show gives British manufacturers a chance to show off their latest products to the public.

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In the first of a series of photo specials, we present some of the highlights of the 2010 show.


Welcome to Earl’s Court

Jerome Pineau

Jerome Pineau

2010 Tour de France King of the Mountains jersey wearer Jerome Pineau’s Eddy Merckx

Giant TCR SL, Cycle Show 2010, Friday

Giant TCR SL with Shimano Di2: £9,500

Felt AR3, Cycle Show 2010, Friday

Felt AR3: £3,750

Eddy Merckx AMX-1, Cycle Show 2010, Friday

Eddy Merckx AMX-1: Shimano Tiagra and aluminium frame for £999

Northwave Vertigo Pro, Cycle Show 2010, Friday

Northwave Vertigo Pro: Carbon reinforced sole in sizes 39-48, £99.99

Boardman Lotus, Cycling Show 2010

Chris Boardman’s ‘back up’ Lotus Sport from 1992 on the National Cycle Museum stand

Breeze Blockers Aero Guard, Cycle Show 2010

Breeze Blockers is a new company based in Newcastle offering wind-cheating accessories for you and your bike. These toe shielding Aero Guards are waterproof and claim to reduce aerodynamic drag

Breeze Blockers guard, Cycle Show 2010

Breeze Blockers hand protectors come in various fits and sizes for flat and drop bars. More information available on

Rolf Prima wheels, Cycle Show 2010

Rolf Prima wheelset: 1440g per pair, 54mm carbon deep section rims

Kask helmets, Cycle Show 2010

Kask helmets, as used by Team Sky

Test track, Cycle Show 2010

A chance to test out some of the bikes on show

Test track, Cycle Show 2010

A range of bikes are available to ride
Cycling Weekly stand, Cycle Show 2010, Friday

Cycling Weekly, Cycle Sport, MBR and Cycling Active on stand B12 – see you there

Related links

Cycle Show 2010: Press day photos

Cycle Show 2010: Sneak peek