Wiggle gets a new look as it eyes global expansion

A new logo, a new identity for key values and a plan to make its operation more global - all part of Wiggle's redesigned brand identity

Online retailer Wiggle is looking to expand its reach further afield, and a redesigned brand identity has been the first step.

According to marketing website The Drum, Wiggle brought in BrandOpus to help with the redesign, which has resulted in a brand new logo and a new identity for key values.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.