London e-bike store doubles in size

Fully Charged says it’s now the largest dedicated e-bike store in the UK

(Image credit: T Birkett)

With e-bikes on the up, London’s largest e-bike store has more than doubled its floor area. Based on Bermondsey Street near London Bridge station, Fully Charged has expanded into its basement to add an extra 1500 square feet of display space. There’s a workshop and a media production facility downstairs too.

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Fully Charged’s brands include A2B, Gocycle, Haibike and Riese & Muller, as well as the ultra-hip American retro motorcyle-like Vintage Electric. Its range include folding e-bikes like Gocycle and the Tern Vektron, e-mountain bikes and urban e-bikes. It offers a Cycle to Work scheme and has a fleet of demo e-bikes available for prospective purchasers to test ride.

Fully Charged now has extra display space and a workshop downstairs too
(Image credit: T Birkett)

Fully Charged (opens in new tab) says it’s on target to double its turnover again this year and it’s hired a new head of operations to help it meet its objectives both for its store and its on-line presence.

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E-bike sales continue to expand worldwide, with Electric Bike Worldwide Report forecasting sales of 84 million bikes globally by 2050.

Store founder and owner Ben Jaconelli says that Fully Charged is now the UK’s largest e-bike store.

“In the Netherlands one in three bikes sold is an e-bike and in mainland Europe e-Bikes account for 50% of bike imports. In the UK it is just 1% - so you get an idea of how much room there is for expansion,” Jaconelli says.

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Paul Norman
Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.