Mavic says that its new Allure limited edition performance summer clothing range brings together speed and style. For the French cyclist, “allure” means the speed at which the peloton or a breakaway is travelling. It’s also the word used for a sense of style or flair.

So it’s a good name for the new range, which is based on some of Mavic’s top clothing and gives you a full top-to-toe matching outfit. Starting at the top is the Allure cap, made from wicking, lightweight fabric and priced at £25. Moving down, the £105 Allure jersey is based on the Cosmic line and comes with a fourth zipped pocket, while the Cosmic bibshorts are the basis for the £140 Allure model.

Mavic’s new Allure line-up goes from top to toe

Matching Cosmic Limited high socks are £16, while the shoes at £255 are based on the standard Cosmic Pro model. Finally, there’s a matching phone case for £45 to stash into your pockets.

>>> New Allroad clothing and lightweight two-bolt shoes from Mavic

The Allure limited edition is available to buy from Mavic’s website and from selected Mavic dealers.

>>> Mavic launches four new Allroad gravel wheelsets

Mavic has been getting into producing limited run designs for some of its best-selling high end kit. A couple of months ago it released the La France range in patriotic red, white and blue.