UK bike sales benefit from 'Wiggins effect'

Bradley Wiggins and fans, Tour de France 2012, stage 20

Bradley Wiggins' Tour de France win has spurred British buyers to come out in force and purchase new bikes and cycling accessories, according to credit company Visa.

Visa Europe reports that sales of bikes and accessories in the final week of the Tour rose by 6.3 per cent compared to the previous week, and rose 5.1 per cent compared to the same week last year. Although Visa does not mention it in its report, part of the uplift could also be attributed to a long-awaited change to fairer weather in the UK.

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