Bradley Wiggins' Tour de France win has spurred British buyers to come out in force and purchase new bikes and cycling accessories, according to credit company Visa.
Visa Europe reports that sales of bikes and accessories in the final week of the Tour rose by 6.3 per cent compared to the previous week, and rose 5.1 per cent compared to the same week last year. Although Visa does not mention it in its report, part of the uplift could also be attributed to a long-awaited change to fairer weather in the UK.
Visa are currently tracking the spending habits of its customers in Britain before, during and after the London 2012 Olympic Games. The company also reports that spending by international visitors in Britain has risen 5.1 per cent across the board, with ticket sales and theatre booking rising 53 per cent compared to 2011.
The London 2012 Olympic Games kick off with the opening ceremony on Friday, July 27. The first cycling event will be the men's road race starting and finishing on The Mall on Saturday, July 28.
Wiggins wins 2012 Tour de France as Cavendish takes final stage
London 2012: Olympic Games coverage index
Olympic road race route: Download detailed map
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Nigel Wynn worked as associate editor on CyclingWeekly.com, he worked almost single-handedly on the Cycling Weekly website in its early days. His passion for cycling, his writing and his creativity, as well as his hard work and dedication, were the original driving force behind the website’s success. Without him, CyclingWeekly.com would certainly not exist on the size and scale that it enjoys today. Nigel sadly passed away, following a brave battle with a cancer-related illness, in 2018. He was a highly valued colleague, and more importantly, n exceptional person to work with - his presence is sorely missed.
Uttrup Ludwig takes a brilliant stage win at the Tour of Scandinavia
The Danish champion takes the mountain top win and the overall lead with one stage to go after an impressive showing from the Brits
By Owen Rogers • Published
Specialized Align II review - budget friendly helmet brings MIPS to the people
Not only do you get MIPS at an almost unbelievably low price, but this helmet is well made and a good fit too
By Paul Grele • Published