Wattbike's 'For Real Athletes' campaign aims to challenge ‘perceptions of penthouse cycling’

British smart bike brand takes a sideswipe at 'pristine portrayals of home fitness' with gritty new ad campaign

Wattbike Real Athletes campaign
(Image credit: Wattbike)


British smart bike manufacturer Wattbike has launched a major brand campaign to challenge what it calls “penthouse perceptions of home cycling.”

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