Strada Archetype/DT Swiss Wheelset review

Strada are expert wheelbuilders based in West Sussex. Their online shop has a dizzying array of alloy and carbon rims that you can order, based on your preferences, to be laced to one of many different hub options.

(Image credit: prior)
Cycling Weekly Verdict

We were very pleased with Strada, who built these wheels expertly, on a decent and affordable DT Swiss 350 hub. It's a win for handbuilt wheels and customer service, but the rims we'd chosen were harsh, heavy and best suited to disc-specific road bikes that require a tough training wheel.

Reasons to buy
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    Good-looking wheels

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    Great customer service

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Reasons to avoid
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    Anodising doesn't last forever

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You can trust Cycling Weekly. Our team of experts put in hard miles testing cycling tech and will always share honest, unbiased advice to help you choose. Find out more about how we test.

The wheels are hand built by their own mechanics, who have proven to be amongst the best around over recent years. We were after a set of upgrade wheels that we could fit to a good carbon road bike, the £1400 Focus Cayo. Strada kindly obliged.

If you’re spending anywhere from £500 to £1500 on a new bike, the wheels supplied will more often than not be relatively cheap. The best upgrade you can make to a bike is with a new set of wheels, and if you spend anything from £300-£500 on good quality pair, you should see an improvement in your bikes performance.

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