The GCN+ streaming service and app are set to close due to the brand's parent company, Warner Bros. Discovery (WBD), reducing its number of streaming services.
A message to subscribers on Wednesday morning, accompanied by a YouTube video, said that the service would shut down from 19 December.
"This follows Warner Bros. Discovery’s broader strategy to consolidate its streaming services to provide customers with all the sports they love in one place, alongside the widest range of entertainment content, seeking to provide extended value to subscribers and everyone in their household," the message read.
"Obviously, this is hugely disappointing as we are very proud of what we have built with GCN+, a single destination for all your cycling racing and documentaries."
European fans will need to return to watching racing on Eurosport, which includes ads, and there's no direct plan in place for viewers across the rest of the world, many of whom used the GCN+ as their primary race viewing platform.
"The reason for its closure is not because it didn't work or it was underperforming. It's that the media industry landscape has changed," Simon Richardson, head of road cycling at GCN, said in the YouTube video that accompanied the announcement. Along with presenter Dan Lloyd, he apologised, and the pair said that they were really proud of everything they had achieved.
A spokesman for WBD added: "In markets outside of Europe, WBD will keep customers fully informed about any future availability of the live content."
"This decision also means that we are refocusing Play Sports Network and its long-standing core brands, centred around the global cycling community and millions of fans served every day across GCN and its website, and leverage Warner Bros. Discovery’s scaled streaming products or partnerships for live content," the email from GCN said.
In 2021 it took a 100% stake in the company in a deal that reportedly valued it at £70m.
However, in the 2022 accounts for DNi Europe Holdings, Discovery’s parent company for Play Sports and other investments, published last month, it wrote down the investment by £66m. There were reports in September that GCN was for sale.
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