Adam Blythe to become Genesis brand ambassador for 2020

Ex-British road champ will be riding Genesis bikes after retiring from WorldTour

Adam Blythe at the 2019 Tour Down Under (Suanda)

(Image credit: Yuzuru SUNADA)

Determined to not take retirement lying down Adam Blythe has partnered with British bike brand Genesis to explore fresh new challenges away from the confines and rigid structure of professional road racing. Blythe is no stranger to differing disciplines of cycling, having been both road and track national champion in the past. With this partnership with Genesis however he's setting his sights on wider horizons and altogether different challenges.

Genesis are certainly a perfect fit for this deviation in Blythe's focus and have long been hailed as one of, if not the, original adventure focussed UK bike brand. Responsible for some of the most loved, versatile and durable machines such as the Croix de Fer it also is no stranger to making rapid race bikes. It's also the brand which, alongside the UK distributor Madison, is responsible for the Madison-Genesis team: one of the most successful domestic road racing teams ever seen in the UK.

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