Boardman and Women's UCI Professional team Podium Ambition have today announced a two-year partnership that will see the team riding bikes from the newly launched Boardman Elite Women's range.
All 14 members of the star studded squad, which includes riders such as Dame Sarah Storey, Joanna Rowsell-Shand and Katie Archibald, will be on bikes from the aerodynamic AIR and SLR Endurance ranges for racing and training. With the World Championship Team Time Trial a goal for the team, the women will also be using the ATT and TTE bikes as designed by Chris Boardman himself.
Andy Smallwood MD of Boardman Bikes spoke of their decision to move into the sponsorship of a UCI Professional Women’s team, “We have been looking for a way back into Professional team sponsorship and the professionalism, ambition and rider roster of Podium Ambition made working with Sarah and the team a logical decision, the connection with the team will also give us a valuable resource in our continuous process of product development”.
Chris Boardman Chairman of Boardman Bikes added “As a company we love what Podium Ambition are trying to achieve and we are delighted to be able to do our part to help some very talented riders. I’m looking forward to supporting them and watching the team race. Although this is a 2 year arrangement, we intend this to be only the start of a long term partnership.”
For more information, head over to Boardman. (opens in new tab)
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