Budget airline Jet2.com targets cyclists with bike-specific holidays

Majorca, Canary Islands and mainland Spain on list of destinations as travel industry looks to capitalise on growing interest

cycling holidays

As more mainstream businesses recognise the value of the ‘Lycra pound’, Jet2.com has become the first budget airline to offer dedicated cycling holidays.

It is seeking to exploit the spending power of UK cyclists, who invested £745 million in their hobby last year, according to economic analyst Mintel. Recent research suggests that cycling holidays are now more popular than golf breaks.

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Michelle Arthurs-Brennan