Budget airline Jet2.com targets cyclists with bike-specific holidays

Majorca, Canary Islands and mainland Spain on list of destinations as travel industry looks to capitalise on growing interest

cycling holidays

As more mainstream businesses recognise the value of the ‘Lycra pound’, Jet2.com has become the first budget airline to offer dedicated cycling holidays.

It is seeking to exploit the spending power of UK cyclists, who invested £745 million in their hobby last year, according to economic analyst Mintel. Recent research suggests that cycling holidays are now more popular than golf breaks.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.