Team Sky sponsors feel benefit of UK cycling boom

Rapha see revenues rise by 40%, with replica kit and supporter apparel popular with Team Sky fans.

Team Sky before the 2014 Tour of Beijing

(Image credit: Graham Watson)

Sponsoring a professional cycling team can be a lucrative deal, and Team Sky’s band of backers certainly appear to be feeling the benefit of the sport’s growth in the UK.

Clothing company Rapha and car marque Jaguar may have put their resources behind Team Sky for different reasons, but both have seen a rise in their respective profiles in the last few years.

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