The Cervelo Test Team has unveiled its new kit for 2010, and it’s back to black – just as it was at the beginning of the 2009 season.
Cervelo switched to white kit in June 2009, just before the Tour de France, citing the reason that the black kit would be too hot during the traditionally sweltering Tour temperatures.
It’s now December, and the new kit was unveiled in a decidedly un-sweltering Basel, Switzerland, at the squad’s first pre-season get together at its European base.
Although the design looks similar to this season’s outfits, there are a a number of fundamental changes to the fabric and design by manufacturer Castelli. According to the team, aerodynamics and temperature regulation have both been improved.
“We’re really happy with the new design of the kit,” said Gerard Vroomen, co-founder of Cervelo.
“The Cervelo Test Team riders are back in black, making it easy to pick them out of the bunch. While Castelli has gone more futuristic in its fabrics, the look is updated with the classic bar across the chest, harking back to the bike industry teams of yesteryear. Finally, the signature ‘é’ logo on the back really stands out.”
Cervelo Test Team includes 2009 Tour de France green jersey winner Thor Hushovd, 2008 Tour winner Carlos Sastre and Britons Roger Hammond, Daniel Lloyd and Jeremy Hunt. The women’s team includes British riders Emma Pooley, Lizzie Armitstead and Sharon Laws.
According to French sports newspaper L’Equipe, the 2009 Cervelo kit was the biggest selling replica cycling team strip of the year. If it ain’t broke…
Cervelo changes kit for Tour: White is the new black