Lidl signs two-year sponsorship deal with Etixx-Quick Step

German supermarket Lidl joins Etixx-Quick Step as its official fresh food supplier for the next two years, but their backing could be much more significant

Etixx-Quick Step at the World Championships team time trial (Sunada)

(Image credit: Yuzuru SUNADA)

Budget supermarket Lidl has been named as a new sponsor for the Etixx-Quick Step team for the next two seasons, with the German brand stepping up its cycling interests.

Previously, Lidl Belgium sponsored the Lotto-Belisol team and backed the Tour of Flanders, but this new foray into cycling sees the chain become the official fresh food supplier of Etixx.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.