Lidl signs two-year sponsorship deal with Etixx-Quick Step

German supermarket Lidl joins Etixx-Quick Step as its official fresh food supplier for the next two years, but their backing could be much more significant

Etixx-Quick Step at the World Championships team time trial (Sunada)

(Image credit: Yuzuru SUNADA)

Budget supermarket Lidl has been named as a new sponsor for the Etixx-Quick Step team for the next two seasons, with the German brand stepping up its cycling interests.

Previously, Lidl Belgium sponsored the Lotto-Belisol team and backed the Tour of Flanders, but this new foray into cycling sees the chain become the official fresh food supplier of Etixx.

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