Sir Dave Brailsford made a special cameo appearance on Welsh language soap opera Pobol y Cwm on Friday.
Team Sky principal Brailsford - who can speak Welsh thanks to his upbringing in Deiniolen, near Caernarfon - appeared as himself on the BBC show. He was special guest at the opening of the soap's fictional sports shop.
Brailsford, 51, gave a speech to the residents of Cwmderi, the fictional village in which the soap is set, where he likened the community to his own real-life one in Deiniolen.
The episode is available to watch on BBC iPlayer - Brailsford appears around 10:30 into the show.
Although born in Derbyshire, Brailsford moved to Wales as a child. Brailsford later moved to France, where he rode on a French team as an amateur, before moving back to Britain.
>>> How would Dave Brailsford make cycling more credible?
Brailsford joined British Cycling in 1997, becoming performance director in 2003 and went on to head up Team Sky when it formed in 2010.
Brailsford's forward-thinking 'marginal gains' approach to cycling team management and performance has helped to net the British team numerous Olympic medals and has so far led to three Tour de France victories with Sir Bradley Wiggins (2012) and Chris Froome (2013, 2015).
-
-
Adam Yates 'didn't have the legs' as he secures top 10 at Tokyo Olympics road race
The Brit was the first to open his sprint for second despite not being the fastest finisher of the chase group
By Jonny Long •
-
Tokyo Olympics men's road race LIVE: Musashinonomori Park to Fuji International Speedway
Live updates from the first cycling event of the Tokyo games
By Alex Ballinger •
-
Will Richard Carapaz ride the Vuelta a España 2021?
The Ineos Grenadiers rider is third overall in the Tour de France, but may already be looking ahead to his next goal
By Chris Marshall-Bell •
-
Rohan Dennis to join Jumbo-Visma from Ineos Grenadiers, reports suggest
The Australian joined the British team two years ago but it looks like he is on his way out
By Chris Marshall-Bell •
-
Ineos Grenadiers will continue to ride Pinarello bikes after new contract extension
The British WorldTour squad have been on Pinarello bikes since their founding in 2010
By Alex Ballinger •
-
Egan Bernal tests positive for Covid-19 days after Giro d’Italia victory
The Colombian star had been scheduled to return home after winning the Giro but will now self-isolate in Europe
By Alex Ballinger •
-
13-year-old cyclist diagnosed with cancer meets her hero Geraint Thomas
At the start of 2021, 13-year-old cyclist Evie Hartley was diagnosed with a cancerous brain tumour.
By Alex Ballinger •
-
'Dave Brailsford has my full support,' says Ineos owner Jim Ratcliffe
The owner of Ineos Sir Jim Ratcliffe has said he “fully supports” team principal Dave Brailsford after the Richard Freeman scandal.
By Alex Ballinger •
-
Ineos Grenadiers respond to Richard Freeman guilty verdict
Team says it's clear Freeman "fell short of the ethical standards required of him as a doctor" but denied any wrongdoing
By Richard Windsor •
-
Tom Pidcock posts staggering 5k run time during off-bike training
The 21-year-old says he'll 'try again in a few days to try and validate this'
By Tim Bonville-Ginn •
