Bradley Wiggins has teamed up with Halfords to unveil a range of Wiggins-branded children's bikes, which he hopes will help kids take their first steps in following in his illustrious footsteps.
“I wanted to develop a range of bikes for kids of all ages and all abilities to jump on and feel like a Tour de France winner,” said Wiggins of the collaboration.
>>> The best balance bikes: a buyer's guide
“You don’t have to be super fit or kitted out in lycra – these bikes are aimed at everyone, girls and boys, to help more kids get into cycling.”
Watch: how to teach your child to ride a bike
The range consists of seven different models, each named after a stage town from the 2012 Tour de France which Wiggins won, aimed at different age groups and with prices of between £99 and £450.
The starter model is the Pau balance bike with 12" wheels and pneumatic tyres, while pedals are introduced on the Macon 16" hybrid, and 7-speed Shimano gears on the Chartres 20" hybrid.
>>> Kids' bikes: top tips for buying a children's bike
At the top of the range is the Wiggins Rouen 700c Road, which could well make a good first proper road bike for the aspiring racer, with Shimano Claris shifting, an aluminium frame and carbon fork, and a red, white, and blue paintjob that takes inspiration from the bike Wiggins rode to the Hour Record last June.
The full range will be available from July, just in time to capitalise in the spike of interest around the Tour de France.
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Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.
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