Alpecin to drop 'doping for your hair' slogan...but only for a month

Hair product manufacturers Alpecin want the focus to be on the Giant-Alpecin riders at the Tour de France, not their controversial slogan

John Degenkolb wins Paris-Roubaix (Watson)

(Image credit: Watson)

Caffeine shampoo producers Alpecin will drop their controversial 'doping for your hair' slogan for the duration of the Tour de France, so as not to detract from the Giant-Alpecin riders' performances in July.

The company, who took over the title sponsorship of the former Giant-Shimano team in January, even employed Jan Ullrich as the face of their brand as recently as 2012.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.