Trek Factory Racing announce their Tour de France lineup in an innovative way
Trek allow their fans to announce their Tour de France lineup on Twitter, with Fabian Cancellara and Bauke Mollema leading the team

Twitter seems to be the default way to announce anything these days - the birth of a royal baby, a footballer signing a new contract or even a Tour de France squad.
The standard procedure for announcing a squad for a race in recent years has been for the team to post a list of riders and a picture of all of them smiling at the camera.
But Trek Factory Racing like to do things a bit differently and in their spirit of getting their fans involved in the action, the team chose a different one of their followers to announce each rider.
Accidental Sunshine (probably not their real name) of Adelaide got the honour of announcing former Luxembourg national champion Laurent Didier in the squad.
While Szilvia Jando (probably their real name), who lists her hobbies as cycling, snooker, crocheting, knitting and photography, saw her dreams fulfilled by announcing that Haimar Zubeldia would be riding as well.
>>> Trek Factory Racing take home just €300 prize money from Critérium du Dauphiné
And so it continued, each rider being named one after another by cycling fans from around the world. Hopefully the guys at Trek weren't caught off guard by a rogue announcement - Dave from Basildon announcing an unknown 21-year-old from Belgium, for example.
Everyone stayed on message and a pretty strong squad was announced.
Cycling Weekly will be announcing their Tour de France reporting lineup in a similar fashion in due course.
Trek Factory Racing squad for the Tour de France
Fabian Cancellara, Marko Irizar, Bob Jungels, Laurent Didier, Stijn Devolder, Haimar Zubeldia, Gregory Rast, Bauke Mollema, Julian Arredondo
The Cycling Weekly experts discuss the cobbles on stage four
Thank you for reading 10 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.
-
-
POC Ventral Tempus MIPS Review - A helmet for riding in the rain, and being seen
Bright, light and comfortable, but not cheap
By Tyler Boucher • Published
-
British cyclist treated a sick goat before medalling at national championships
Veterinary student Phoebe Barker was asked to lend a hand on the farm where she was staying before her race
By Tom Davidson • Published
-
‘I couldn’t quite believe it’ - Charlie Quarterman on his rags to riches Giro d’Italia selection
The British rider spent a year at amateur level with Philippe Wagner Cycling before heading back to the top with Corratec
By Tom Thewlis • Published
-
‘Giving up the Giro breaks my heart’ – Trek’s Giulio Ciccone forced out of home tour by Covid symptoms
Italian was relishing leading Trek’s challenge at Giro that starts in his home region
By Peter Cossins • Published
-
Lizzie Deignan to return to racing at Flèche Wallonne, is a possibility for Liège–Bastogne–Liège
Trek-Segafredo finalise roster for Wednesday's Ardennes Classic, with Deignan returning for the first time since 2021
By Tom Thewlis • Published
-
Lizzie Deignan: 'It’s a shame someone can’t see the value of the Women’s Tour'
The Women’s Tour’s only double winner expresses her disappointment after the cancellation of the 2023 race
By Owen Rogers • Published
-
‘She said she wanted to cry’ - Elisa Longo Borghini lauds team-mate after dominant Jebel Hafeet win
The Italian duo rode clear of the peloton at the UAE Tour to take a memorable one-two
By Tom Davidson • Published
-
All the 2023 kits: EF Education-EasyPost share latest collaboration with Rapha
American WorldTour team become latest to release their new 2023 kit, here's the rest
By Adam Becket • Published
-
Van Vleuten confirms her superiority with Ceratizit Challenge GC victory
Elisa Balsamo takes the final stage bunch kick on the Madrid circuit after consummate work from Trek-Segafredo
By Owen Rogers • Published
-
Trek-Segafredo win the Ceratizit Challenge by La Vuelta team time trial
Elisa Longo Borghini led the American squad home and will take the leader's red jersey into the remaining four stages
By Owen Rogers • Last updated