Spectators at the Tour of Britain will be able to share their experiences via a free WiFi connection offered by Gateshead firm KBR on each of the race’s eight stages.
The company, which specialises in providing wireless network solutions, will set up WiFi around the finish areas and media zones during the race between September 6 and 13.
Organisers SweetSpot hope the initiative will help get more people involved in cycling and leading an active lifestyle and KBR managing director Robin Price says the ability to quickly upload photos to social media will aid this.
“We are delighted to be providing our services at such a prestigious event, especially one with a North East presence,” he said.
“Spectators at the finish line in Blyth will be able to take photos, log in to their social media accounts, connect and share live updates with their friends.
“Because of our ability to provide such a service, we are indirectly encouraging people to get more involved in cycling.”
Find out where the Tour of Britain will be heading in 2015 with our stage-by-stage guide.