'Strava inflation' takes on new meaning with price rise above 25%

'Strava inflation' could previously be applied to the growth in user numbers and subsequent increase in segment speeds, now it signifies a notable price rise

The increase in the cost of living here in the UK has now reached another part of the cycling industry, with our ability to record bike rides, runs, swims and all other activities you might choose to log on Strava about to become pricier (for paying members).

First reported by BikeRadar, Strava looks set to increase the price of its monthly subscription from £6.99 to £8.99 and its annual membership from £47.99 to £54.99.

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Jack Elton-Walters hails from the Isle of Wight, and would be quick to tell anyone that it's his favourite place to ride. He has covered a varied range of topics for Cycling Weekly, producing articles focusing on tech, professional racing and cycling culture. He moved on to work for Cyclist Magazine in 2017 where he stayed for four years until going freelance. He now returns to Cycling Weekly from time-to-time to cover racing, review cycling gear and write longer features for print and online.