'We’re actually selling bikes at a loss' - Leading retailer blames Cycle to Work schemes for drop in profit

'We’re earning less than we’ve ever done' says Mark James of Sheffield’s JE James Cycles

Bike shop
(Image credit: Getty)

A leading cycle retailer has said that his business is "selling bikes at a loss", with the cut taken by Cycle to Work scheme providers in the UK a major factor. 

Mark James, of Sheffield’s JE James Cycles, told Cycling Weekly that the schemes require urgent overhaul.

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