Colnago adopts blockchain technology to 'combat theft and counterfeiting'

Italian brand partners with blockchain-based platform MyLime to ‘provide customers with proof of validity and ownership’

Colnago V3Rs
(Image credit: Colnago)

Colnago has announced it is to integrate blockchain technology into its new bikes, claiming to be the first cycling manufacturer to link its physical products to a virtual ledger. This is, it says, to ensure the validity and proof of ownership of new Colnago frames. 

The Italian premium road bike manufacturer will use blockchain technology across its frames starting in 2022, with the first bike to feature the tech being the one that Tadej Pogačar will race this Sunday at the World Championship road race in Belgium.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.