More women on bikes: how Liv advances women at the Tour, in the industry and beyond

The future is here

Shirin van Anrooij young rider at the 2022 Tour de France Femmes
(Image credit: Getty Images)

The return of a women’s Amstel Gold Race in 2017, a first-ever Paris Roubaix Femmes in 2021 and this year, finally, the revival of a women’s edition of the most recognizable cycling event in the world, the Tour de France Femmes. There’s no doubt that women’s cycling is on the rise and momentum is building.

You may have even noticed it for yourself. There’s professional women’s racing on TV, an unprecedented offering of women’s cycling gear in the stores, and visibly more women meeting at trailheads and coffee shops to head out on a ride.

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