The new top of the range road shoe from Shimano, the SH R310, replaces the R300 as the flagship road shoe.

It retains the moldable technology that was introduced last year. The integrated carbon sole and heel promises to make this a tough shoe to beat in the comfort stakes.

According to the printed material on the Shimano stand, the shoe will also be available in a E-width model for those of us with wide feet.

Shimano’s supplier in the UK is Madison. To view their website click here.

Shimano shoeCYCLING WEEKLY AT EUROBIKE 2008

Computer Love

Bontrager road shoe

Tacx Cyclo X simulator

Castelli clothing

Most components by Pinarello

Assos clothing

Shimano Di2 becomes SEIS Electronic Dura Ace

Titanium treats

11 speeds ahead!

Milram Focus team bikes

GT GTR Team Carbon bike

New Look chainset

De Rosa Neo Pro bike

New Mavic shoes and pedals

Deda Zero bars and Zero Nero stem

New SRM cranks and head unit

Fizik Antare saddle

Cippo in heels!

Cervelo S2 and S3 frames

New custom Litespeed TT bike

New HED wheelset

New Giro helmets and mitts

Scott X1 cyclo-cross bike

Zipp carbon chainset and stem