Ten people will take Santander hire bikes from London to the foot of Alpe d’Huez, ride up the notorious climb, then drive back, all in the space of 24 hours to raise money for The Stroke Association and the National Brain Appeal.
The group from cycling clothing company Huez were inspired to take on the storied mountain when the father of a close friend of Huez founders Lorenzo Curci and Hugo Sanders had a stroke in 2014.
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“Seeing the impact stroke can have on someone and their loved ones has really inspired us to give something back to the charities that are there to support people through this difficult time,” Lorenzo said.
“The plan is to rent a Santander Cycle from Angel station, drive through France, ride up Alpe d’Huez, and return the bike back to a docking station within 24 hours. We’re up for a bit of challenge and feel confident we can do it.
“We’re determined to raise as much as we can for the Stroke Association and our other charity partner National Brain Appeal so they can continue to help other people affected by stroke get the support they need.”
Jim Swindells, Stroke Association director of fundraising, said: “In the UK, someone has a stroke every three and half minutes, so it’s vital that we have people like Team Huez who can raise funds for people affected by this devastating condition.
“We’re incredibly grateful to the team for taking on this challenge. The money will go a long way in helping to support people who are living with the effects of stroke, as well as their families and carers.”